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Tuesday, June 5, 2007

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Internet Media Rolls On

Internet media rolls on - affecting Big Media and how it is produced, distributed and consumed. It's a trend that has affected every aspect of communications from from radio, to publishing to movies. With announcements of declining CD sales and TV viewership, the momentum continues.


According to Hollywoodreporter.com: "Primetime television viewing dropped significantly compared with last season. The steepest decline was in live viewership, which fell 10% year-over-year among the four major broadcast networks. Adding in DVR viewership, which can boost shows' ratings by as much as 25% or more, the Big Four were still down 5%. Things turned for the worse in the spring when many of TV's best and brightest fell to season or even series lows. That list includes Desperate Housewives, Lost, Grey's Anatomy, CSI: Miami and ER, among others. Even Idol wasn't immune though it hasn't seen a year-over-year decline.


As regards muisc, Breitbart.com quotes Gartner Research's digital musical analyst Michael McGuire: "Consumers are sending a message to artists that "'while you may have put a lot of thought into the sequence of the album, I only like these three songs.' It comes back to consumers being in complete control of their media experience, and that is not going backwards."


Breitbart.com concludes: "Music industry statistics show that CD sales have declined steadily for more than five years but still account for 90 percent of album purchases. According to McGuire, "The relentless popularity of digital music downloads on the Internet is taking the legs out from under CD sales and leaving studios with nothing to stand on if they fail to adapt to online distribution."

The power of the forums?

The Gazette forums made news last weekend when it was revealed that Union-Scioto board member Chad Cunningham had proferred his resignation, only to pull it days later, after claims that he was threatened with an ethics charge because of comments he made there.

There was a lot of debate right before the May 8 election when the Waverly school levy threads got a little out of hand, but this is an entirely new playing field.

As far as we're concerned, any public official that wants to answer - whether anonymously or under their own name - questions or comments from our readers/posters can do so. Cunningham's choice was to use part of his e-mail address in an effort to prove that it was him. He deserves credit for reaching out to a whole new audience - one that can be unforgivingly candid and sometimes cruel.

Thanks to technology, government has another way to reach out to its residents (or our readers) to answer questions, squash bad information and further the openness of government. Chats and forums are just a few of the ways to do this.

In fact, we'll open a forum thread to any school district - particularly those who have ballot issues coming up - who wants to engage in a controlled chat about the district and its finances or any other issue. This type of chat can help the districts (or any other governmental body) keep people involved and informed.

DON'T PANIC

We are currently performing important upgrades to our main database server.
This work began on Tuesday June 5th at 8:00am ET and could take anywhere from four to 16 hours to complete.

Yes, we know - Scooter Libby's sentence is handed down today: is he going to end up in the slammer? And the Republican debate is tonight: which crusty old white guy is going to out-dodder the others?

Hopefully we'll be up and running in no time, so check back later. We really, truly, apologize for the inconvenience.

While you are waiting, please enjoy this photograph of a pro-war protester holding an ironically misspelled sign.

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