Internet media rolls on - affecting Big Media and how it is produced, distributed and consumed. It's a trend that has affected every aspect of communications from from radio, to publishing to movies. With announcements of declining CD sales and TV viewership, the momentum continues.
According to Hollywoodreporter.com: "Primetime television viewing dropped significantly compared with last season. The steepest decline was in live viewership, which fell 10% year-over-year among the four major broadcast networks. Adding in DVR viewership, which can boost shows' ratings by as much as 25% or more, the Big Four were still down 5%. Things turned for the worse in the spring when many of TV's best and brightest fell to season or even series lows. That list includes Desperate Housewives, Lost, Grey's Anatomy, CSI: Miami and ER, among others. Even Idol wasn't immune though it hasn't seen a year-over-year decline.
As regards muisc, Breitbart.com quotes Gartner Research's digital musical analyst Michael McGuire: "Consumers are sending a message to artists that "'while you may have put a lot of thought into the sequence of the album, I only like these three songs.' It comes back to consumers being in complete control of their media experience, and that is not going backwards."
Breitbart.com concludes: "Music industry statistics show that CD sales have declined steadily for more than five years but still account for 90 percent of album purchases. According to McGuire, "The relentless popularity of digital music downloads on the Internet is taking the legs out from under CD sales and leaving studios with nothing to stand on if they fail to adapt to online distribution."
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